Market Research

Market research provides businesses with basic market information that allows them to assess
the feasibility of the business. It can be carried out at any time and should be
repeated at intervals, particularly when developing new products.
identify the following information:

*who your customers are

*who your competitors are

*how and where you are going to trade

*the size and potential of your market

*a pricing strategy

*the most appropriate marketing and promotion methods

*estimated sales income


*think how you could sell your work and talk to your potential customers. If that involves dealing with retailers or galleries

speak to the buyers and listen to their opinions. It is important to take note of all comments,including criticisms:the fact a business

is taking interest in your work is a positive part of your market research.

*network, network ,network.

*observe other designers’ and competitors activities to see how they operate